Developing a cost-effective email list poses a challenge for all email marketers. Because email addresses change at a rate of 30 percent or more on most lists, marketers must adopt an aggressive approach to expand their list and yield a significant return on investment.

As you browse the list below please keep these helpful tips in mind:

• Consider All Touch Points: Use every point of contact with customers and prospects.
• Obtain Permission: Always obtain permission with the confirmed (double) opt-in method for online contacts. For offline contacts, update your database with when, where and how the contact was initiated. Confirm their permission in the first email.
• Required Information: Obtain email address, name, format preference and logical interests/preferences.
• Focus Equal Attention on Existing Lists: Implement strategies and incentives to transform inactive subscribers into active ones.
• Provide Valuable Benefits: Convince potential subscribers of the valuable benefits they’ll receive.
• Convey Trust: Clearly state your privacy/email policies.